Background to project
Big data has been the buzzword of late across the business world, but how can brands leverage it to their competitive advantage? This was the challenge faced by DataSpark, a new company that is part of SingTel, Asia’s leading telecommunications group. DataSpark’s aim is to leverage the vast amount of data that it collects as a provider of mobile telecoms and digital TV services to millions of people across Asia.
My team worked closely with the wider DataSpark team in Singapore and a development house Digital Garden in Australia. A targeted content marketing agency was employed to ensure that all requirements were gathered and a solution to fulfil these was designed and developed.
The multi-disciplinary team developed and designed the DataSpark website on a Wordpress CMS platform with a fresh, contemporary, yet professional design appealing to brand managers and marketers across the Asian region across Asia. Directly from the home page of the site users are able to search for DataSpark solutions that could cater for their specific requirements. They could view industry vertical insights and case studies that illustrated the DataSpark solutions in action as well as see the industry events and media coverage articles.
The key objective of driving new business leads was facilitated by providing a clear call to action to users of the website to request a demonstration of the product so that they too could see how DataSpark could help them be more competitive.
The mobile first website was launched in late 2014 with a more comprehensive suite of content than the previous website. DataSpark’s team has welcomed the professional, modern design and the DataSpark responsive functionality of the website and is confident of driving increased product demonstration requests. It now opens up opportunities for potential clients to be able to search, view and enquire about DataSpark’s services directly from their mobile deviceswherever and whenever they want.