Personalization and virility are a big part of Lyke’s offerings. The app invites users to connect via Facebook, which provides data on their gender, age, and interests. Users are then asked to pick products they like, or share items on Facebook in exchange for discounts. All these are signals that help the app decide what products to show the user.
Lyke plays in the same marketplace as American online retailer Fab. The mobile-first squares with the telco’s strength in the space given the research was showing an increasingly mobile-oriented lifestyle of Singaporeans.