delivering human digital experiences
USER EXPERIENCE CONSULTANT
CREATIVE DIGITAL DIRECTOR CONSULTANT
Red Rooster entered the food home delivery market by offering their own successful home delivery application, making sales of over 30 million in the first year of operation. I was responsible for all user experience and visual design for the mobile through to desktop experience. The key was to visually focus on the product and make the process of purchase as clean as possible. The team that delivered the app was extensive from IA experts, POS system experts, back-end front-end dev, in-house IT coordinated by weekly sprints and showcases.