delivering human digital experiences
CREATIVE DIRECTION
BRAND INTERGRATION
Money talks, but design matters when it comes to NFC payments. My team worked with a number of stakeholders including Optus consumer and Optus Branding to form a unified experience.
The key to the design was to build an App based around trust. The core screens were designed to pixel perfection, ensuring all stakeholders were more then happy with the end result.
REVIEWS
Cnet
Gizmodo
news.com.au
lifehacker
businessspectator
THE TEAM
Creative Director | Michael Signal
Senior User Experience Architect | Fay Afshar
Senior Interaction Designer | ErinErin Jeavons-Fellows
THE DESIGN PROCESS
Discovery Research
Very simply, this phase is all about defining the market, the needs, and the opportunities. What are the core mechanics and drivers of the business and stakeholders? What are the existing pain points for Optus consumers? How can we better serve the needs of the user and help them easily pay for products? What problem are we trying to solve.
Innovation Discovery
Informed by the previous phase, the team started the journey toward relieving pain points, serving needs, and delivering on identified opportunities. Our goal was to do this in a way that is truly unique and groundbreaking.
Experience Strategy
From here we map as many user flows and journeys as we can. Continuing to modify and iterate until we reach a state where every rendition of the end experience is sensible, efficient, and delivers on the charted objectives from prior phases.
Creative Concepts
With every critical component of the foundation clearly documented, now we enter the design phase. Organically iterating in a continuous feedback loop with the team at Cash, we began to visualise the framework for an experience built on a solid foundation, and rapidly come away with a clear vision for the end result that was within brand and a clear award winner.